An Evaulation of the Ben and Jerry's Rebranding advert

During the course of the development of the advert we went through several different scenarios which would portray Ben and Jerry's as a Universal and healthy Ice cream product however not being able to settle on a solid concept was one of the hardships of developing the advert. The many ups and downs from he project came from (in my personal opinion) the group not being able to settle.
While I feel I got along well with Amy and Joel and would happily work with them again I feel my contributions and work didn't help the group much during the production of the advert.

As a whole I believe the advert was successful and gives the right message to the targeted audience however we could thoroughly improve on the core idea with other elements put into the advert, I mean things such as positive information or even healthy imagery which would further improve the brand image and sales of Ben and Jerry's.

My part in the production of the advert was mainly filming and voice acting, I didn't participate in any acting as the concept we had didn't require any more actors than the initial two, if we have more actors we would of had to reimagine the advert entirely to a new narrative.

I found this project to be enjoyable but difficult as this was my introduction to Amy and Joel which made the start of the project slightly challenging.

Ben and Jerry's rebranded Advert

Here is the complete Ben and jerry's advertisement created by Myself, Joel and Amy.

My role in our DepicT! submission evaluation

During the development of our 90 second DepicT submission I feel I underachieved what I set out to do however I feel that our group while at times had conflict we worked very well to finish the submission. During my parts in the production I don't feel like I did well because the group would sometimes switch from laidback to serious and while this was nice for a change of pace occasionally it would mess up filming as me and other members would be either laughing or unfocused I don't think it was the groups fault because this is the first time we've worked together and introductions had to be done quickly rather than getting to know each other so I feel like a few people especially me tripped over others.

Overall I feel like I could of improved what I did because while I acted in a fair amount of scenes I didn't do much editing and that will be my goal next time.

DepicT : Shots, Props and Storyboard

Pre production paper work: This contains the shot list the prop list and breif.
 

Pre-Production paperwork

This is all of the Pre-production paperwork for Actors, Location and Risk assessment

90 second Depict Film - Ways to Die in a Zombie Apocalypse

Depict - First submission feedback